Weekly Launch Guide March 26, 2018

Minds and Machines Launches Its First IDN TLD

The Minds and Machines registry (MMX) announced plans to launch a new top-level domain, 购物 (xn--g2xx48c). This TLD transalates to ‘shopping’ in the Chinese language. The registry plans to start the Sunrise Phase on April 20, 2018. The phase will be first-come, first-served. This will be the first IDN TLD in the MMX portfolio of TLDs. If you have any questions, or have interest in this launch, please contact your Client Service Partner.

Google Announces Launch Plans for .app

Google Registry announced launch plans for .app. The TLD provides a secure namespace for application developers to host, promote, and showcase their products and services. Google added .app to the HTTP Strict Transport Security (HSTS) preload list, which means that secure connections (SSL certificates) will be required for live sites. The use of HSTS requires registrants to take steps to configure HTTPS for their domains in order for them to work in all major browsers. With the exception of these security requirements, the TLD will be a regular, open TLD that is open to all interested applicants. The launch begins with a Sunrise Phase on March 29, 2018, which will run through April 30, 2018. Domains will enter General Availability on May 1, 2018, with a 7 day Early Access Program to start. The registry originally planned to launch the .dev TLD at the same time; however, the launch for .dev has been postponed until further notice, so the registry can focus on the launch of .app. For more information, please contact your Client Service Partner.

Still Launching

The following TLDs have launch phases (Pre-General Availability) that are currently still in progress. If you are interested in participating in any of these launches, please contact your Client Service Partner.






.xn--imr513n (.餐厅 “Restaurant” Chinese)

Launches within 30 days (bold indicates where dates fall within time frame)


Extension Start Date Order Entry Deadline First-come First-served (FCFS) Registry
.app 29-Mar-2018 26-Apr-2018 Yes Google
(.餐厅 “Restaurant” Chinese)
11-Mar-2018 9-Apr-2018 Yes Hu Yi Global Information Resources (Holding) Company. Hong Kong Limited
(.购物 “Shopping” Chinese)
20-Apr-2018 TBD Yes Minds and Machines (MMX)
(.餐厅 “Restaurant” Chinese)
16-Apr-2018 15-May-2018 No Internet DotTrademark Organization Limited
 Limited 2
.bot 5-Dec-2017 28-Mar-2018 Yes Amazon

The information provided is intended for informational purposes only and is subject to change without notice.