Saxo bank taking the opportunity to revamp and unify their once disparate domain structure of their global websites with their .BRAND, and reaped SEO benefits
The Danish fintech and regtech Saxo Bank moved all their webpages under .SAXO to align their legacy sites and have a cohesive online presence.
They migrated 39 standalone websites and 20 mobile websites into HOME.SAXO, and gave the teams in each country the opportunity to operate their own subdirectories. By changing the domain structure to home.saxo/(language)-(country-code), Saxo unified their domain structure across all of its public-facing websites.
.SAXO has enabled the bank to outperform historic search engine optimization results, and customers from everywhere in the world now engage directly with the bank only through .SAXO.