CSC DOT BRAND INSIGHTS REPORT
In our October 2020 Dot Brand Insights Report, we look at the drop in activated .BRANDs and increase in .BRAND domains under management by 5% in the insurance sector. We also report on a distinct uptick in the activity surrounding .BRANDs, ranging from the manufacturing, pharmaceutical, and internet services, to enterprise products and services sectors—sectors that got a big increase in business activity through Q3 2020 despite the COVID-19 pandemic.
We continue to report on more Alexa-related statistics, casting the spotlight on OUI.SNCF, which has once again surged to the top rankings of the Alexa chart after mobility in Europe began this year. The railway company has undergone re-branding, and oui.sncf just fits.
We also offer insights into the reinforcement that “The customer is king.” In the United States Patent and Trademark Office v. Booking.com B.V. on June 30, 2020, consumers’ perception of the term “Booking.com” as a brand proved it was not generic and deserved a trademark.
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BEST PRACTICE GUIDE
Mergers and Acquisitions: Taking Care of Digital Brands During Entity Consolidation
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