We continue to report on more Alexa-related statistics, casting the spotlight on OUI.SNCF, which has once again surged to the top rankings of the Alexa chart after mobility in Europe began this year. The railway company has undergone re-branding, and oui.sncf just fits.

We also offer insights into the reinforcement that “The customer is king.” In the United States Patent and Trademark Office v. Booking.com B.V. on June 30, 2020, consumers’ perception of the term “Booking.com” as a brand proved it was not generic and deserved a trademark.

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