Domain Names 201: Building a Domain Strategy
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This second session in our educational Domain Name Series builds on the foundational concepts covered in Domain Names 101: Foundational Knowledge and moves into the strategic decisions organizations face as their domain portfolios grow. This webinar explores how domain strategy connects to broader business goals—while also addressing the operational realities that can either strengthen or undermine those goals over time.
In this webinar, we will explore:
Aligning domain strategy with business drivers such as market expansion, industry requirements, and new product launches
Understanding the difference between domain strategy and domain policy
Evaluating stakeholder involvement, including single-owner versus shared ownership models
Comparing centralized versus decentralized budgeting approaches and their tradeoffs
Avoiding common risks, from bloated portfolios to gaps caused by over-aggressive cost cutting