Dot Brand Services
Navigate the .BRAND landscape with the largest provider of .BRAND registrar and advisory services.
CSC—your trusted dot brand partner
CSC is an Internet for Assigned Names and Numbers (ICANN)-accredited registrar, and is the provider of choice for organizations currently with .BRAND top-level domains (TLDs), managing over a third of all .BRANDs that operate today.
As the largest provider of .BRAND services in the world, we provide many of the most recognized global brands with a customized ICANN-compliant, outsourced solution that covers everything from registry technical back-end and registrar services to assistance with technical implementation, naming strategies, deployment plans, and data analysis related to launching and maintaining your new .BRAND assets.
Own a core piece of the internet with a dot brand TLD
The second round of ICANN’s New gTLD Program is due to launch in 2026, in which organizations will be able to apply for their own .BRAND TLD.
Owning and operating a .BRAND TLD is not right for every brand, but may be the right choice if:
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Your organization wants to bolster its online security posture
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Your brand values and prioritizes consumer trust
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You want the opportunity to build your own infrastructure in a safe and secure environment
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You’d like the freedom to register any domain string when you need it
Complete control over your domain name space
Enterprises today must have a strong security strategy to protect their online presence, keep customers and employees safe, and comply with global cyber security and data protection policies. Owning a .BRAND domain bolsters this by:
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Reducing the risk of cyber attacks like phishing and domain hijacking due to exclusive ownership of the .BRAND TLD and the domain infrastructure
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Eliminating the risk of illegitimate registrations of lookalike domains by third parties, as domains ending in your .BRAND can ONLY be registered by you
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Ensuring that customers and employees only see legitimate content, reducing interactions with bad actors, and the likelihood of the loss of sensitive data—or at least making infringing content easier to spot—harboring trust
Security is not the only benefit of owning a .BRAND TLD, it also affords owners:
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Increased control over your domain space, your online presence and your registry infrastructure.
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More reliable brand presence to identify your official presence, improving recognition and traffic, and in turn, consumer trust. If it’s not your .BRAND, it’s not you! .BRAND TLDs offer a single location uniting your websites and content at the most intuitive internet address possible, making it easy for stakeholders and search engines to know its you.
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Creative freedom to use short and memorable domain names and remove long, complicated links, getting your audience to the content they’re looking for quicker. Never fight or bid for generic words, product names, taglines, or other monikers in domain registrations with generic TLDs and country code TLDs, or spend money acquiring branded domains from third parties.
