How .BRAND Owners Use Their TLDs: Lessons for ICANN Round 2

As ICANN prepares to open Round 2 of the new generic top-level domain (gTLD) program, many organizations are assessing whether applying for a .BRAND makes strategic sense given the cost, complexity, and operational impact involved.

In this webinar, Gretchen Olive, Vice President, CSC Policy and Strategic Account Management, is joined by two CSC clients who successfully applied for and launched their own .BRANDs in Round 1: Sabrina Höller, Marketing Manager at Vienna Insurance Group (.VIG), and Ian Semey, Senior Global Webmaster at Saxo Bank (.SAXO). Together, they will share practical insights drawn from real-world experience.