Big Events, Bigger Targets: Brand Threat Lessons from Fashion Week
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Overview
Major global events attract heightened attention and digital activity, creating new opportunities for counterfeiters, impersonators, and other infringers. Using Fashion Week as a case study, this webinar explores the marketplace listings, lookalike domains, fake social media accounts, and fraudulent event sites that can place brands and consumers at risk.
Elliott Champion, senior director of technology for Brand Protection at CSC, will examine e-commerce and domain data involving luxury brands and share practical strategies for addressing online threats. This session will be valuable for anyone concerned with online brand protection, including professionals responsible for brand monitoring, enforcement, intellectual property, cybersecurity, and digital risk.