The digital marketplace has experienced a major evolution during the past nine years—and we’ve been there for you every step of the way. Today, we’re taking things one step further. Through our Digital Brand Insider blog, we connect you to
Pierre Tréhorel, digital content and domain names strategist for Renault Group—a global car manufacturer with multiple brands, including Renault and Dacia—spoke to CSC about their experience using CSC for domain name management. “CSC allows us to manage our entire domain
We’re getting ready for this year’s INTA Annual Meeting, and if you work in trademark, intellectual property, or brand strategy, we’re sure you are too. This year’s must-attend event is in Boston from May 18-22, and CSC is delighted to
by Vincent D’Angelo. Our latest edition of CSC’s New gTLD Utilization Report shows some exciting activity among .brands, with more .brand sites launching and many climbing up the Alexa rankings (including a new entry by Google). We also share some
By Vincent D’Angelo. New gTLDs are on the rise. That’s the message from our latest New gTLD Utilization Report, which shows a 52% increase in the number of New gTLDs featuring in the Alexa 1M since December 2014. This month
Subdomains or subdirectories? We’re often asked about the relative merits of these two approaches when developing a website’s directory structure. In the second of a two-part series, CSC’s Trung Tran examines the pros and cons of each approach for site
Subdomains or subdirectory? We’re often asked about the relative merits of these two approaches when developing a website. In the first of a two-part series, CSC’s Trung Tran examines the pros and cons of each one for marketing and promotion.
Is your brand threatened by online counterfeiters and gray market suppliers? If so, you’re not alone. In 2009, the estimated value of cross-border counterfeit and pirated goods was $250 billion. The 2015 value is projected to be a whopping $1.77
By Vincent D’Angelo With over 200 launches scheduled in the coming months, the New gTLD program is gaining momentum fast. One of the key questions that online marketers face is how New gTLDs will impact consumer behavior, search and SEO.
If your website disappeared right now, could you survive? Chances are that, if you’re a brand of any size, you’ll get by until normal service resumes. But how much will it have cost you in the meantime? The cost of