CSC® Digital Brand Services Mobile App Monitoring service lets you easily monitor the ever-growing mobile app world. With over 1.5 million mobile apps on the marketplace, there’s money to be made exploiting your brands—even for companies that don’t have their
Effective monitoring and swift enforcement is the only way in the battle against rogue traders Counterfeit goods could be costing brand owners $250 billion a year, according to the Organization of Economic Cooperation and Development (OECD). And figures from US
With 100 billion mobile apps now downloaded, Tim McKeever explains how to spot some common app scams that can damage brand reputation.
Following a survey of trademark counsel earlier this year, World Trademark Review awarded CSC its top accolade for trademark searching and watching services. The respected journal’s feature on its research also makes compelling reading for anyone in the industry.
Mobile apps represent the fastest-growing digital brand space. Recently, brand owners around the world joined the CSC Digital Brand Services webinar “Charming or Alarming: Your Brand’s Mobile Presence” to discover the size of the opportunity and the nature of the
[ig_row][ig_column span=”span12″][ig_text]In social media, the opportunities for brand promotion are huge – but the risks of brand damage are just as high. Clear guidelines and best practices can actively protect your brands against infringements. Involved in brand protection from the
By making it possible to interact and collaborate on a massive scale, the social web has transformed the way we work online. But this also puts brand owners at greater risk of IP infringement than ever. Social networks, apps and
Billed as “Digital Evolution – Staying Ahead of the Changes”, CSC’s latest Digital Brand Forum brought together some of the UK’s top IP security and strategy experts to discuss the most urgent issues facing brand owners today. Part of a
Now that a week or two has passed since delegates at the International Trademark Association’s annual conference packed their bags and returned to their desks in all corners of the world, we’ve taken time to reflect on what we believe to
When you need to take enforcement action to protect your brand, there are numerous courses of action to choose from. The new Brand Bulletin, issue 10, shows the tools at your disposal. Read The Brand Bulletin issue 10: “Stop right