Brand Monitoring
Strategic monitoring solutions to protect your brand and IP rights online.
Your brand is your business. It’s therefore essential for organizations to protect their brands online against brand abuse and intellectual property (IP) infringements to protect their reputation and revenue.
Without an effective brand monitoring solution in place, your organization could be unaware of key threats to your brand, including:
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Security risks from posting sensitive company or staff information online
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Illegitimate domain registrations being used for email fraud and harmful web content
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Unauthorized trademark and copyright use
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Online traffic diversion
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Online impersonation
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Reputation risk via rogue eCommerce sites
To help you mitigate these risks, CSC offers flexible Brand Monitoring solutions, partnering with you to build a customized and proactive brand protection strategy that fits your budget and unique challenges. CSC’s Brand Monitoring services are delivered using our proprietary DomainSecSM platform, and expert analysts.
Why CSC’s brand monitoring?
Protecting your business
When your brand experiences online brand abuse and IP infringements, it’s essential to monitor and assess them for enforcement action to safeguard both your brand’s reputation and revenue.
World-class expertise
CSC’s expert brand monitoring and enforcement teams have helped to define what brand protection is. CSC has the expertise and analytics needed to understand your brand infringement landscape, plus a full suite of takedown actions to mitigate brand abuse and IP infringements.
CSC Brand Monitoring solutions
CSC’s 3D Domain Security and Enforcement solution provides a multidimensional view of various threat vectors outside your firewall targeting specific domains. It uses CSC’s proprietary machine learning deep search (MLDS) technology to interrogate zone files and identify all newly registered, re-registered, and dropped domain names. It then augments this with domain threat intelligence data to identify any suspicious domain names that could pose a risk, more accurately identifying threat vectors like phishing and brand attacks. Find out more.
Our industry-leading Internet Monitoring service enables you to detect potential infringements and take appropriate action against brand abuse. CSC identifies relevant content through search engine querying, link crawling, and direct site monitoring, to name a few. We tailor our searches using brand-specific information to ensure you get the broadest search and most relevant results. Our two-step analysis process uses our technology to prioritize results, followed by our expert analysts reviewing the results in detail, so they can flag the most urgent results for immediate action, as well as providing overall feedback.
Why CSC?
Our DomainSecSM Brand Protection platform’s advanced MLDS technology allows us to find content that others can’t. Our expert analysts use their extensive knowledge and experience to prioritize the results accordingly. Our market-leading Enforcement services enable you to enforce your brand and IP rights quickly, efficiently, and cost effectively.
Our Marketplace Monitoring service identifies third-party sales of branded goods online, uncovering brand abuse like counterfeiting, trademark infringements, or infringement of copyright, patents, or design rights, so you can take remedial action to remove illegitimate listings.
We monitor all leading marketplaces including eBay®, Amazon.com®, Alibaba®, Redbubble, and Tokopedia, as well as more than 400 individual online marketplaces globally. We constantly monitor for the appearance of new standalone eCommerce sites, as and when they appear.
Our DomainSecSM Brand Protection platform can extract information from listings, like seller name, item quantity, price, and more, making it possible to aggregate that information so we can identify key targets for enforcement action.
Why CSC?
As well as identifying the standard indicators of infringement in marketplace listings, we can also customize our monitoring parameters based on your brand’s priorities and business strategy. We also have dedicated subject matter experts specializing in online marketplace monitoring and enforcement to provide additional insights and recommendations.
CSC's Social Media Monitoring service identifies brand references over all major social media sites. These can include intellectual property abuse like fake profiles (when the brand name appears in the username or handle) and general brand mentions in posts, for example.
Social media sites we monitor include:
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Facebook®
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Instagram
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TikTok
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Tumblr
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X
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Youku Tudou
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YouTubeTM
We also monitor:
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Emerging sites, so we’re always abreast of what the social media landscape looks like
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Your authorized brand influencers and bloggers on social media sites; in addition, CSC can perform takedowns of fake social media accounts and infringing content where appropriate
Why CSC?
We have longstanding relationships with social media platforms, as well as multi-lingual teams in the countries where the social media platforms are based. This helps us achieve quicker, more accurate results. Our subject matter experts in social media monitoring and enforcement provide additional insights and recommendations.
CSC's Mobile App Monitoring service identifies unauthorized content on all the main app marketplaces plus third-party Android Package Kits (APKs). We identify both unofficial branded apps and the unauthorized distribution of official (or purportedly official) apps, which can include out-of-date versions or apps containing unauthorized material.
CSC monitors popular app stores, including:
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Amazon
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Apple® App Store (iTunes)
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Google PlayTM
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Samsung Galaxy Store
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Windows Phone®
Why CSC?
Our long history in brand monitoring means that we have strong relationships with all the major app marketplaces, so we’re always abreast of latest developments, and we can provide quick and efficient results.
