With nearly 4 billion online users producing an economy of over $4 trillion, the internet makes it very easy for criminals to create an online presence, with cheap websites readily available and relative anonymity easily achievable. These infringers are constantly looking to abuse trusted brands for their own advantage.
Online brand protection—the combination of online brand monitoring and enforcement activities—is just part of the suite of products and services CSC offers to businesses, providing a holistic approach to digital asset protection. Online brand protection goes along with domain name management, and tracks activity by infringers outside your domain portfolio.
WHY CHOOSE CSC BRAND PROTECTION?
CSC's Online Brand Protection services provide value to our clients by:
Delivering a full service analysis, as well as enforcement and reporting capabilities, supported by multilingual analysts in our global offices, allowing our clients to outsource all elements of brand protection to a trusted provider
Tailoring the monitoring, analysis, enforcement, and reporting services to meet the requirements of your brand
Providing an industry-leading online portal for analysis and enforcement, including customizable workflows
Targeting relevant internet sources, including domain names, general internet content, marketplaces, and other eCommerce websites, social media, and mobile apps
Using a consultative approach because every infringement case is different
Maintaining relationships with key online service companies, registrars, internet service providers, and law-enforcement agencies—allowing us to deliver industry-leading enforcement processes in local languages to ensure the swiftest compliance
DISCOVERY ENGINE
CSC's proprietary Discovery Engine platform makes it possible to monitor domain names, internet content, social media, and mobile apps within a single environment. The technology comprises a context-based content-matching system, to identify online mentions of your brand, relevant associated logos, and keywords.
Discovery Engine's key features include:
A rules-based approach, allowing for customizable keyword and context-based matching
A powerful system infrastructure that enables the creation of customized data views and workflows
Automated pre-categorization of results by relevance
Automatic collection of relevant information, including web traffic metrics, cached HTML, website hosting information, and access to WHOIS information
EXPERT ANALYST SERVICES
All results within the Discovery Engine platform are filtered, classified, and prioritized by the technology's intelligent categorization system that is set up according to your priorities. This ensures optimum accuracy and relevance, and a low level of false positives. To provide the most accurate results, this smart technology is complemented by a team of expert CSC analysts with many years' experience of monitoring for and removing infringing material on the internet. These expert analysts are able to further prioritize, highlight, and report key infringements as well as take enforcement actions.
CSC's brand protection products have given us visibility over infringements of our IP and have simplified the enforcement process.
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Our specialists are ready to answer your questions about Online Brand Protection.
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