1. BUSINESS CONTINUITY IMPACT

No website

Website redirected

If the domain name system (DNS) fails, customers attempting to visit a website simply will not reach their destination. Cyber criminals can even redirect brand websites to their own pages for financial gain.

No email

No email

Employees won't be able to send or receive company email.

No accesss to corporate applications

No access to corporate applications

Employees will not be able to access or log into their corporate applications and systems.

Business Risk for Digital Assets

2. BRAND REPUTATION DAMAGE AND REVENUE LOSS

When traffic to your website is being directed elsewhere, companies lose more than just the revenue associated with eCommerce. It takes just one incident to erode a consumer's trust in your brand, which can have a devastating impact on keeping your customers loyal.

3. NETWORK BREACH

Once your DNS has been penetrated, cyber criminals can then use phishing to harvest credentials to ultimately breach your network. Breaches in your network expose personal identifying information and leave your organization vulnerable to significant financial penalties as a result of policies like the General Data Protection Regulation (GDPR).

The 2018 Business Continuity Institute's Horizon Scan Report identified the top 10 business continuity risks reported by 657 respondents in 76 countries. And unsurprisingly, data breaches due to DNS attacks are on the list of top 10 risks.1

Business Risk for Digital Assets
Business Risk for Digital Assets

4. EMAIL COMPROMISE AND ESPIONAGE

Cyber criminals can intercept emails to conduct espionage. It takes just one incident to erode a consumer's trust in your brand, which can have a devastating impact on keeping your customers loyal.

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1 https://efficientip.com/wp-content/uploads/EfficientIP-DNS-Threat-Report-2018.pdf