RETURN ON INVESTMENT: PROVING THAT PROTECTION PAYS
Because brand protection costs money and requires a big investment of time and effort, brand owners are tasked with proving to management that the return on investment is worth it when working with an external service provider. ROI comes from the benefits a program provides equating to value for the brand—but not all benefits are as obvious as internet enforcement, takedown action, and delistings.
Find out how you can justify a brand protection program’s costs through ROI by reading “Return on Investment: Proving that Protection Pays” by CSC’s David Barnett.
This article first appeared in Anti-counterfeiting and Online Brand Enforcement: A Global Guide 2021, a supplement to World Trademark Review, published by Law Business Research - IP Division. To view the full guide, visit WorldTrademarkReview.com.
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