Embracing New Tools to Enhancing Protection
Rapid technological development inevitably gives rise to new online threats. However, it also offers solutions, and the canny use of technology can generate greater success in brand protection efforts. Experts will discuss new issues coming from the digital world and how to use cutting-edge tools to counter them.
What you need to know!
CSC participated in World Trademark Review’s Brand Strategy China, where we moderated a discussion with brand owners and market places about:
Mitigating risk to your brand by using technology and new tools
Maximize your budget by embracing technological advancements
Monitoring and investigating online infringement with data and technology
Serena Lim, Soft IP and Litigation counsel, Ant Group
Karen Wang, associate general counsel, Trademark and Brand Protection, Western Digital
Leona Xie, legal director, Daniel Wellington AB
Alban Kwan,regional director, East Asia, CSC
Disclaimer: The views, thoughts, and opinions expressed in this video are those of the speakers and do not necessarily reflect the official policy or position of the organizations they are serving, any of its affiliates, or other agency, organization, group, or individual. The information contained in this video in provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness, or without any warranties of any kind whatsoever, express or implied.
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