Let's End Whack-a-Mole
Brands have long gone digital, but so have counterfeiters. Organizations can be inundated with online infringement and find themselves in a constant war with bad actors. Here, experts share their key tactics for fighting back.
What You Need to Know!
CSC was invited by IPBC Southeast Asia’s World Trademark Review session to moderate a discussion with marketplaces and brand owners in the ASEAN region on:
Using eCommerce platform programs to your advantage
Cost-effective takedowns for online infringement
Creating a digital action plan that works across jurisdictions
Joyce Ang, senior vice president, Intellectual Property Protection, Lazada
Serena Chin, legal director, Carousell
Lily Tsen, general counsel, Amcor Flexibles Asia Pacific
Alban Kwan,regional director, East Asia, CSC
Disclaimer: The views, thoughts, and opinions expressed in this video are those of the speakers and do not necessarily reflect the official policy or position of the organizations they serve, any of its affiliates, or other agency, organization, group, or individual. The information contained in this video in provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness, or without any warranties of any kind whatsoever, express or implied.
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