Making the Platform Relationship Win-Win
The relationship between brands and eCommerce platforms is one that can be both combative and collaborative. This open discussion explores how to maximize the benefits of the relationship, meaningfully fight fakes, and keep conflict to a minimum.
What You Need to Know!
CSC participated in World Trademark Review’s APAC WTR Connect, where we moderated a discussion with brand owners and an eCommerce platform owner.
Arindom Hazarika, counsel, Trademark and Brand Protection, Western Digital
James Yip, manager, Brand Protection, Asia Pacific, PVH
Mick Ryan, director, Brand Protection Cooperation, Alibaba
Alban Kwan,regional director, East Asia, CSC