“The Elephant in the Room” for Online Brand Protection
What is the underlying issue for why we continue to see pervasive brand infringement online? And what are the paradigm shifts needed to achieve better outcomes?
What You Need to Know!
CSC’s regional director for East Asia, Alban Kwan, delivered the opening keynote at the World Trademark Review sixth annual Brand Strategy China event where he highlighted why conflicting interests in the current state of online brand protection are hindering progress to effectively resolve online brand infringement. Alban further recommended how brand owners could shift their approach to reduce risks for platforms and get more benefit from their brand protection efforts.
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