“The Elephant in the Room” for Online Brand Protection
What is the underlying issue for why we continue to see pervasive brand infringement online? And what are the paradigm shifts needed to achieve better outcomes?
What You Need to Know!
CSC’s regional director for East Asia, Alban Kwan, delivered the opening keynote at the World Trademark Review sixth annual Brand Strategy China event where he highlighted why conflicting interests in the current state of online brand protection are hindering progress to effectively resolve online brand infringement. Alban further recommended how brand owners could shift their approach to reduce risks for platforms and get more benefit from their brand protection efforts.
Disclaimer: The views, thoughts, and opinions expressed in this video are those of the speakers and do not necessarily reflect the official policy or position of the organizations they are serving, any of its affiliates, or other agency, organization, group, or individual. The information contained in this video in provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness, or without any warranties of any kind whatsoever, express or implied.
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